The audience's perceptions may be based upon a person:- who can listen/understands, relates, empathizes and responds them the way they were expecting.
To make a goodwill relationship with the audience one should apply these key points- maintaining eye contact, facial expressions, voice modulation, common relatable points with the audience.
There are basically three pillars of public speaking which are:-
It is so because a goodwill speech is informative but also persuasive. As, it builds a rapport or goodwill relationship with its audience.
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