In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or usp, are referred to as Brand elements.
What is a brand?
- A brand is any characteristic that sets one seller's good or service apart from that of other sellers.
- It might be a name, a term, a design, a symbol, or anything else.
- In business, marketing, and advertising, brands are used to build and preserve brand equity for the recognized product, which benefits the brand's customers, owners, and shareholders.
- Sometimes generic or retail brands can be distinguished from brand names.
What is Advertising Management?
- Advertising management is a deliberate administrative procedure intended to supervise and regulate the different advertising initiatives included in a campaign to reach out to a company's target market and, eventually, to have an impact on consumers' purchasing decisions.
- Marketing communications must be combined with advertising because it is only one component of a company's promotional mix.
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