Informational appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.
Informational Appeals: What are they?
- It enables you to highlight the merits of the product and the advantages customers will experience after purchasing it.
- It is a powerful strategy for convincing people that they need and can use your product.
- Con: Informational ads may be tedious.
What types of appeals are there?
- The city's mayor urged its residents to maintain their composure.
- We contributed to the school's annual appeal.
- She participated in the planning of an appeal for the homeless.
- My attorney advised that we seek an appeal because the court's ruling was incorrect.
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