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Mail-order shopping increased women's purchasing power, a dynamic that still persists in households today. It also provided rural households with affordable items because, at the time Montgomery Ward published its first catalogue, considerably over half of the populace in America lived in rural areas.
The act of ordering products or services through the mail. The customer contacts the vendor to make an order for the requested goods through some remote techniques, such as:
1. Sending a postal order form
2. Dialling a phone number
3. Ordering from a few travelling salespeople and paying in instalments.
Filling out a form on a website or mobile app, this technique is known as online shopping or e-commerce if the majority of the product information is also accessed online rather than through a paper catalogue or via television.
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