According to your text, sales promotions such as free samples and point-of-purchase displays are designed to build short term sales.
What is short term sales?
- An asset or stock that the seller does not own is sold in a short sale. The typical transaction involves an investor selling borrowed securities in expectation of a decrease in price; the seller is then obligated to deliver the same number of shares at a later date. In contrast, a seller holds a long position in the stock or securities.
- Because short sells restrict gains while amplifying losses, they are regarded as dangerous trading techniques. Additionally, they come with regulatory hazards.
- To be successful, short sales need to be timed almost perfectly.
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