Question

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Answer 1

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either Passive or interactive .

What are the elements of IMC?

the elements of an imc strategy can be viewed as being either.

6 Elements of Integrated Marketing Communications

1. Advertising: Advertisement is any paid form of non personal communication about a brand, organization, product, service or idea identified by a sponsor. ...
2. Sales Promotion: ...
3. Personal Selling: ...
4. Direct Marketing: ...
5. Public Relations: ...
6. Internet Marketing

What are the strategies of IMC?

The usual steps carried out in an IMC strategy include:

• Traditional and online earned media.

• Advertising.

• Online marketing including email marketing.

• Content marketing and social media marketing.

• Thought leadership.

• Industry/Brand specific strategies.

Learn more about IMC Strategies :

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