A product having a low popularity and contribution margin is the goal of managers who use matrix analysis to evaluate menu items based on each item's popularity and food cost percentage.
Matrix analysis is a simple method to picture the possibilities. A person keep a set of values in a table of columns that lists the standards for every potential course of action and ranks them according to which would be best for the business.
The Matrix Method aspires to provide an approach to analyzing relevant information from in-depth interviews and focus groups in a corporate setting that is logically consistent and structured.
Thus, A product having a low popularity and contribution margin
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