Sunglass Hut has more than 350 types of sunglasses. This product depth is called the items counted in the store.
Both wholesale and retail merchandising businesses sell tangible goods to consumers. These companies bear the costs of labor, materials, etc. to display and ultimately sell their products. Service businesses do not sell tangible goods for income.
Merchandising strategies include personal sales, promotions, marketing strategies, and the creation of coupons and discounts. More broadly, merchandising may refer to in-store or in-store promotions that are not intended to be face-to-face to encourage purchase behavior.
When warehouses and retailers have product groups with different variations, this is called deep assortment. The best examples of this are bakeries and fishmongers. Many types of bread and fish make the mix a deep offering.
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