The starch classification that consists of the percentage of people who remembered having previously seen the advertisement in the issue being studied is known as copy testing.
Definition: Copy testing is a comprehensive approach used in market research to test the effectiveness of advertising based on pre-broadcast responses. This form of pre-testing helps companies understand if their ads are delivering a strong enough message. Direct-to-customer sales – Example: B. A car salesman meeting a customer at a company's dealership. Point of sale display (POS) trade show advertising. Package design that encourages purchase.
Pretesting, also known as copy testing, measures audience interest, brand relevance, motivation, and entertainment, analyzes communication, and the attention and emotional flow of advertisements.
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