C2H4 is oxidized and O2 is reduced in both reactions.
Oxidation is defined in several ways. Some of the definitions are:
Reduction, on the other hand, is defined as:
In the two reactions, oxygen is being added to C2H4. Thus, C2H4 is being oxidized.
The oxidizing agent is O2. In oxidation reactions, the oxidizing agents usually get reduced. Thus, O2 is reduced in both reactions.
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