Asa believes that her organization is taking data collected from customers for technical support and using it for marketing without their permission. What principle is most likely being violated

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Asa believes his organization is taking data collected from customers for technical support and using it for marketing without their permission. In this situation, the principle that is likely to be violated will be that of purpose limitation.

What is purpose limitation?

It is a constitutional principle of protection of the data of individuals and companies, expressed in article 5, paragraph b, related to the protection of personal data. The legislation refers to the use of data for purposes other than those for which they were initially intended.

Related content can be a serious breach for companies, as data security is an increasingly relevant topic these days.

Therefore, it is essential that companies use the data of potential consumers only when this use is carried out following the principles provided for by law, in an ethical and safe way.

Find out more about privacy data here:

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