Information reach (Expanding Global Reach) measures the number of people a firm can communicate with all over the world.
Information reach (Expanding Global Reach) refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet.
The Internet allows the company to market themselves and attract new customers to their website where they can provide product information and better customer service. Customers can place orders electronically, therefore reducing expensive long distant phone calls and postage costs of placing orders, while saving time on behalf of the customer and company.
A company striving to obtain Global Reach should provide a code of ethics, a company purchasing policy, additional contact information, adequate product information and price. The website itself should be multi-lingual, easy-to-use, and have the ability to secure customer information.
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