Personality reflects how consumers see themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.
Because attitude formation and attitude change stress the traditional view that consumers develop attitudes before they act. This may not always, however, or even usually be true. Attitude formation and attitude change stress the traditional view that consumers develop attitudes before they act.
Attitude refers to a set of emotions.
Consumers a person who buys goods or services for their own use.
Formation an act of giving form or shape to something or of taking form.
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