Question

A recent survey points to the transformation underway in the automotive retail landscape. A study found that automobile executives believe the number of physical automotive retail​ outlets, as we know them​ today, will be reduced by​ 30% to​ 50%. Eighty-two percent of automobile executives strongly agree that the only viable option for physical retail outlets will be the transformation into service​ factories, used car​ hubs, or focusing on an​ ID-management approach, where the customer is recognized at every single touchpoint. What additional information would you want to know about the survey before you accepted the results of the​ study?

Answer 1

The additional information would you want to know about the survey before you accepted the results of the study will be:

• What sampling design was used?
• What was the population from which the design was selected?
• What was the response rate?

How to illustrate the information?

In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people.

Surveys may be conducted by phone, mail, through the internet or in malls. From the information, a recent survey points to the transformation underway in the automotive retail landscape.

It is important to know the sampling design that was used, the population from which the design was selected and the response rate.

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