It is the percentage of the target market who are exposed to a specific advertisement and hear the message in order to influence sales and purchases and who are reach at or above the effective frequency level.
The quantity of exposures required in this case to have an effect and achieve the communication goal is known as the effective frequency level. The level of exposure is referred to as effective reach.
The word "effective" used to describe it shows us how effective the reach is. Effective Reach differs from Reach in that it determines the percentage of Reach that has an influence on the viewer.
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