Using psychographic segmentation is advantageous as it will allow Diane to better customize her products, services, and even her branding campaigns to the targeted customers.
Psychographic segmentation is a potent marketing tool that involves grouping potential customers by various parameters like their personalities, passions, opinions, social class, and lifestyle. It gives a more comprehensive view of the audience and offers insights into their buying decisions.
This allows marketers to design their products, services, and marketing strategies to meet the specific needs and demands of customers. Additionally, this would also enable the marketers to put their resources to more efficient uses.
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