Starbucks is so concerned about the impact of social media on how business is done that it has created a new company position called the chief digital officer.
What is a CDO position?
In many organizations, a chief data officer (CDO) is a C-level executive whose role has expanded to include a variety of strategic data management duties related to the business, including data governance, data quality, and data strategy, to maximize the value from the data that is available to the enterprise.
What does a chief digital officer do?
Chief digital officers are responsible for directing the organization's adoption of digital technologies, altering business strategy through the use of technology and data, and evangelizing how people, processes, and technology can support this digital vision.
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