Kellogg’s used ________ software to assess when they smiled or frowned and their overall positive versus negative responses as they watched three different ads for its crunchy nut cereal.

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Kellogg’s used facial recognition software to assess when they smiled or frowned and their overall positive versus negative responses as they watched three different ads for its crunchy nut cereal.

What is Facial recognition system?

A facial recognition system, which is often used to verify users through ID verification services, is a technology that can match a human face from a digital image or a video frame against a database of faces. It does this by identifying and quantifying facial features from a given image.

How Do facial recognition work?

Biometrics are used by a facial recognition system to map facial traits from a picture or video. To identify a match, it examines the data against a database of well-known faces. Although it can be used to confirm someone's identification, facial recognition also poses privacy concerns.

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