Kellogg’s used facial recognition software to assess when they smiled or frowned and their overall positive versus negative responses as they watched three different ads for its crunchy nut cereal.
A facial recognition system, which is often used to verify users through ID verification services, is a technology that can match a human face from a digital image or a video frame against a database of faces. It does this by identifying and quantifying facial features from a given image.
Biometrics are used by a facial recognition system to map facial traits from a picture or video. To identify a match, it examines the data against a database of well-known faces. Although it can be used to confirm someone's identification, facial recognition also poses privacy concerns.
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