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"Safe" positioning message provides the next big result for the school children market segment after fun and great value.
What is market segment?
People who are gathered together for marketing reasons are referred to as market segments. Market segments are subsets of a broader market that frequently group people together based solely on a single or more shared traits.
Some characteristics of market segment are-
- Companies and their marketing departments define a targeting market for their merchandise and services using a variety of factors.
- Marketing experts use a unique strategy to each market segment after thoroughly understanding the demands, way of life, demography, and personality of both the target consumer.
- Companies and marketing departments build market segments for their goods and services using a variety of factors.
- Homogeneity among some of the segment's primary needs, originality, and a shared response to marketing strategies are requirements for a market segment.
- Market segments' responses to promotional campaigns or strategies are frequently quite predictable.
- Interests, personality, age, and gender are typical market segment characteristics.
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