When firms innovate by leveraging existing technologies into new markets, they are said to be involved in Architectural Innovation.
When new products or services employ current technology to open up previously untapped markets or attract new customers, this is known as architectural innovation.
Businesses can innovate by utilizing and modifying current technologies to develop new goods and services that cater to untapped markets and clientele. Given that a product's architecture is altered in order to generate a new product and enter new markets, this form of innovation is known as architectural innovation.
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