Why would red bull invest money in sponsoring extreme sports and other edgy activities, given that only a small percentage of their target customers are likely to engage in such activities?

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28-07-2022
Business

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Why would red bull invest money in sponsoring extreme sports and other edgy activities, given that only a small percentage of their target customers are likely to engage in such activities?

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tutorconsortium33 tutorconsortium33 · Answer 1 · 2022-08-05T10:12:40+02:00

Redbull invests money in sponsoring extreme sports and other edgy activities because Redbull is an energy drink and people who are involved in any kind of sports consume more energy drinks than an average person.

Marketing strategies of Redbull?

Taking ownership of extreme sports participants and teams, endorsing the sports and indirectly marketing the brand.
With their sponsored marketing strategy, they have captured and inspired extreme sports lovers and paired various exciting and fascinating activities with the caffeine-filled drink.
Because Redbull is an energy drink, it invests money in promoting extreme sports and other edgy activities.
People who participate in sports consume more energy drinks than the ordinary person.
They would distribute the beverage in tiny towns and rely on word of mouth to spread its popularity.
They also charged a higher price for their beverage than comparable drinks, claiming that it was a premium product.

Therefore, Redbull invests money in sponsoring extreme sports and other edgy activities because Redbull is an energy drink and people who are involved in any kind of sports consume more energy drinks than an average person.

Know more about Redbull here:

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