A qualitative researcher does thick descriptions to ensure the transferability of the research findings.
Qualitative research requires collecting and analyzing non-numerical data in order to better understand concepts, beliefs, or experiences (such as text, video, or audio). It can be used to elucidate complex aspects of a circumstance or to generate novel study hypotheses.
The polar opposite of qualitative research is quantitative research, which gathers and evaluates numerical data for statistical analysis. The humanities and social sciences regularly use qualitative research in disciplines like anthropology, sociology, education, the health sciences, history, etc.
Qualitative research benefits
As new research questions emerge, qualitative research can be modified while frequently attempting to preserve the voice and perspective of participants. Qualitative analysis is useful for:
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