Designer is the term used when the art director and graphic artist choose and structure the artistic elements of an ad.
Text and graphics are used in graphic design, an applied art and profession, to convey ideas graphically. An interdisciplinary area of design and one of the fine arts is graphic design. Its application entails employing manual or digital tools to foster creativity, innovation, and lateral thinking.
The graphic artist function in the communication process is that of message encoder or interpreter. They work on how visual signals are interpreted, arranged, and presented. Typically, graphic design goes beyond what words alone can express to communicate thoughts, sentiments, and attitudes. It does this by utilising the artistic elements.
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