When a new variety of envirokids whole-grain breakfast cereals is first introduced, consumers will most likely engage in limited problem solving when deciding whether or not to purchase this new product.
In limited problem solving, the consumers set the basic criteria or standard for evaluating the products. Thus, they have still not fully set the established preferences and they search for additional information in order to compare one product among other products or brands.
Suppose when a new variety of envirokids whole-grain breakfast cereals is first introduced, consumers will most likely engage in limited problem solving. As, it is a new variety product and they need information about an unfamiliar brand.
Hence, this is a consumer problem-solving process which the consumers use when they purchase products occasionally.
To learn more about limited problem solving here:
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