Firms that set sales objectives believe that increased revenues will in turn lead to increases in market share and profit.
Sales objectives set by firms supplement the vision and goals they have set for the company and sales department. The sales objectives outline the specific, measurable actions each employee must take in order to achieve the overall goal.
After the overall goal of sales objective which is set and achieved, the firms expect increased revenues that will in turn lead to increases in market share and profit.
Hence, market share is a key indicator of a company's competitiveness. When a company increases its market share, this can improve its profitability.
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