By selecting only senior women golfers as its target and focusing all of its efforts on making products that fit these women's needs, a firm is using a concentrated targeting marketing strategy.
A concentrated marketing strategy is targeted to only one specific market segment or audience on a particular period. For instance, a firm is marketing a product specifically for senior women golfers.
Companies which use concentrated marketing emphasize how their products can meet the unique needs of their audience. With concentrated marketing, it often becomes easier for companies to personalize marketing efforts.
Hence, concentrated marketing is when a firm selects only senior women golfers as its target and focuses on making products for them.
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