An example like this is called a menu cost.
A menu cost is a cost that a firm incurs due to its changing prices. Economists use menu costs when talking about the costs of changing nominal prices in general.
For instance, when a restaurant manager wants to change prices, the cost of changing the menus, in order to show the new prices must be taken into consideration. Thus, the manager will need to assess whether the increase in prices will cover for the cost of printing new menus.
Hence, a company should only consider changing its prices when the menu costs are less than the additional revenues.
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