A marketing strategy to increase sales of current products in current markets is referred to as Market Penetration.
What is Market penetration?
- A product or service's market penetration is a measurement of how much of the predicted total market for that product or service is actually being used by customers.
- The development of tactics used to enhance the market share of a specific good or service can also make use of market penetration.
A successful market penetration is what?
- Between 2 and 6 percent is thought to be the range for a market penetration rate for consumer goods that is above average.
- Between 10% and 40% is a decent penetration rate for business items.
- Some brands find it useful to determine market penetration after each ad and marketing campaign, while others find it useful to do so every three months.
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