When a good is transferred from a person who does not value it very much to someone who values it a lot then it increases in value.
People's values also tend to change over time. The values that resonated with you as a child will change as you grow into a young adult, build relationships, and travel the world. What makes sense to you as a single person no longer makes sense when you're married or have kids. What was meaningful to you as a parent no longer matters to you when you retire.
A value is important to a society because it is something that is shared among the society members and provides a sense of unity for the society and it can make people behave in a morally appropriate way.
To know more about values:
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