By objectively reviewing new and innovative brands, consumer reports generates free advertising for the brands it evaluates.
This method comes as one among a plethora of other ways of free advertising. Such type of advertising may help promote a particular brand as well as increase one's online authority even without the person spending a lot of money from his pocket.
This comes in contrast to paid advertising, where one has to spend money but has a control over what content goes for its marketing and promotion. Therefore, here a person has more control over the information that reaches its customers.
To learn more about paid advertising, click
https://brainly.com/question/988893
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