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 Social environment, mass media and interest groups influence public opinion.

How do media influence public opinion?

  • The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, individual view and belief or skewing a person's knowledge of a specific topis due to being provided false information.

How do interest groups influences public opinion?

  • Interest groups seek to influence public policy by the strengthening the numbers.
  • Also by bridging the gap between the government and citizens.
  • Identify ways interest group can be categorized.

Public opinion: An aggregate of the individual's views, attitudes and beliefs about a particular topic expressed by a significant proportion of a community.

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