One valid criticism of the four ps concept of the marketing mix is that services are not considered an actual ""product"
This statement is true.
The four Ps are the key considerations which must be considered thoughtfully and wisely implemented in order to market a product successfully or service successfully. They are product, price, place, and promotion.
The four Ps are often known to as the marketing mix. They include a range of factors that are considered while marketing a product.
It includes what consumers want, how the product or service meets the wants of customers or fails to meet the wants.
It also includes how the product or service will be perceived in the world, how it stands out from the competition, and how the company which is producing it interacts with its customers.
To know more about 4 ps here:
https://brainly.com/question/15850455
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