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The chubb group, an insurance company regularly supplies funds for programming on the public television network. it's donations are an example of corporate philanthropy.
According to the Council of Foundations, corporate philanthropy refers to those investments and activities which a company undertakes voluntarily to manage and account for its impact on society responsibly .
Philanthropic investments and activities includes the following:
Money
Technical assistance
Donations of products
In-kind services
Other business transactions
Employee volunteerism
The purpose of these investments and activities is to advance a social cause, or the work of a nonprofit organization.
Corporations often feel that it is their social responsibility to give back, and build a positive culture and workplace within their companies. They generally want to show gratitude and give back this to the communities that have helped to make them profitable.
To know more about corporate philanthropy here:
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