Social media command center. a central hub for visually monitoring social data related to the brand's marketing objectives.
Social media monitoring is the process of monitoring and responding to mentions of your business that occur on social media.
Marketers can use sentiment analysis to Analyze product reviews to gain insight into feature sets customers want and product strengths and weaknesses. News mentions about companies can be analyzed to show the company's perception of the quality, performance, and value of its products and services.
The main goal of every brand marketer is to generate brand loyalty. o Brand Loyalty – A consumer's conscious or unconscious decision to continually repurchase a brand, expressed through intent or behavior.
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