Cadillac recognized it needed to revitalize its brand and attract different market segments. these are indications that cadillac's products were primarily in the Decline stage of the product life cycle.
A decline is a fall or descent and, in the product life cycle, the decline stage represents similar behavior for products. The decline stage in the product life cycle is when a product dissolves as a result of decreased or negative growth.
The introduction and growth stages provided the strength for the success of the product to this point, and with most products the decline stage is a result of lower demand, which ultimately results from new inventions and technology advancements.
For the company, profitability will decrease to a level at which it is no longer sensible to produce and distribute the product and production activities will cease.
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