When a company uses the tools and concepts learned in strategic management to gain competitive advantage through innovation, it is said to be engaged in strategic entrepreneurship.
Corresponds to actions and strategies developed by an organization so that its performance in the active market reaches profit margins and positioning superior to its competitors, through quality products and services, which generate value and engagement for consumers.
An example of strategic entrepreneurship are companies whose products and processes are sustainable and this differential is constantly attested through labeling or socio-environmental programs.
Therefore, strategic entrepreneurship corresponds to innovative actions that promote social and environmental development, adding value to society and generating a positive perception of the brand, increasing its positioning in the market.
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