Retaining customers is the purpose of _____, a marketing strategy that focuses on nurturing and maintaining strong relationships with current customers.

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Retaining customers is the purpose of customer relationship management, a marketing strategy that focuses on nurturing and maintaining strong relationships with current customers.

A tool known as customer relationship management (CRM) is used to handle all interactions and relationships between your business and its clients. The objective is straightforward: to strengthen business ties. CRM systems assist businesses in maintaining contact with clients, streamlining procedures, and boosting profitability.

A company or other organization manages its relationships with consumers using a process called customer relationship management, which often involves studying a lot of data through data analysis.

In order to manage and analyze customer interactions and data across the customer lifecycle, businesses employ a combination of practices, strategies, and technologies known as customer relationship management (CRM). The objective is to strengthen interactions with customers in order to promote client retention and increase sales.

Learn more about customer relationship management (CRM) here

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