Competence licensees follow through on what prospects have asked, arrive for meetings on time, and come prepared.
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A licensee is a company, organization, or individual who has been given legal authorization by another legal entity to engage in an activity. Permissions or licenses may be express or implied.
Examples of licensees include a driver's license, a medical practitioner, a landowner holding a private license to store goods on the landowner's land. Licensee may enter into a contractual relationship with Licensor to obtain a license.
Licensees gain access to established intellectual property and get to market faster. Licensees are not required to pool resources to conduct research and development to develop their own products or services.
When licensees follow through on what prospects have asked, arrive for meetings on time, and come prepared, what trait are they exhibiting?
Effective communication
Empathy
Documentation
Competence
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