What does the frappuccino story illustrate about the strategic management process?

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28-07-2022
Social Studies

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What does the frappuccino story illustrate about the strategic management process?

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tutorconsortium341 tutorconsortium341 · Answer 1 · 2022-08-05T12:50:21+02:00

The frappuccino story illustrates that Emergent strategies can be very successful. This concept is based about the strategic management process.

What is Emergent strategies?

Except when we think that strategy plays out as anticipated, there is nothing wrong with strategic planning. A successful strategic planning approach clarifies our objective.
It is the procedure by which we clearly express the direction we intend to take. Additionally, it is how we get a consensus on our course of action. It is not a form of long-term insurance. Never can the territory be found on a map.
A strategic company carefully chooses its course of action. It creates tools for tracking development and is astute at locating benchmarks.
However, that is merely the planning side of the coin. Stowe Boyd recently brought to attention Mintzberg's superb work outlining the action side and adaptability side of the coin.

To learn more about Emergent strategies with the given link

https://brainly.com/question/15171442

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