When a shortage occurs in a competitive market, there is an incentive for suppliers to "increase" the quantity of a good or service supplied to the market.
A Market Shortage occurs when there is excess demand- that is quantity demanded is greater than quantity supplied. In this situation, consumers won't be able to buy as much of a good as they would like.
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Correct Question - When a shortage occurs in a competitive market, there is an incentive for suppliers to the quantity of a good or service supplied to the market.