Social desirability refers to a respondent's desire to please which leads to answers designed to please the interviewer rather than reflect the respondent's true beliefs.
Social-desirability bias is a sort of response bias in social science research that refers to survey respondents' inclination to answer questions in a way that will be seen favorably by others. It can manifest as either over-reporting "positive behavior" or under-reporting "poor" or unwanted behavior. When the topic of the survey or interview is sensitive, social desirability bias occurs. The responders will offer a socially acceptable answer because the subject is too sensitive for them and they do not want to show their genuine views about it. 2. the predisposition or proclivity of persons to display themselves in a particular way
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