Market share is the proportion of the market that a firm captures.
A company's market share is the percentage of total revenue or sales in a market that its business accounts for. For example, if a certain industry sells 50,000 units per year, a company that sells 5,000 of those units would have a 10% market share.
Market share is measured by dividing a company's total revenues by the total sales of the entire industry during a given time period. Data analysts and other professionals use this indicator to determine the size or presence of a company within a certain industry. Increased market share can enable a corporation to acquire greater scale in its operations and improve profitability.
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