What is the name of the type of innovation in which new and useful products are created that change nearly everything, including how new problems are solved and buyer behavior?

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28-07-2022
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What is the name of the type of innovation in which new and useful products are created that change nearly everything, including how new problems are solved and buyer behavior?

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Tutorconsortium361 Tutorconsortium361 · Answer 1 · 2022-08-04T11:19:48+02:00

Discontinuous innovation type of innovation in which new and useful products are created that change nearly everything, including how new problems are solved and buyer behavior.

What is Discontinuous innovation?

Discontinuous innovations (also known as "radical," "GameChangerTM," or "disruptive") literally "alter the game" by disrupting existing industries or developing new ones. Successful discontinuous inventions result in large gains for the winners and large losses, perhaps bankruptcy, for the losers. A new product is introduced that is completely different from the prior one, resulting in a dramatic shift in consumption habits. Disposable sanitizing tissues, for example, to be used on the body instead of a shower or bath.

Consumers are presented to products that necessitate a shift in their current way of conduct. For example, Sony launched a new High Definition TV that would be incompatible with today's broadcasting standards, requiring you to seek out alternative television sources.

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