The cultural approach to organizational communication adopts a humanistic perspective on an organization by taking into account the artifacts, beliefs, and presumptions that emerge from interactions between organizational members. Norms, standards, and traditions are examples of artifacts in organizational communication.
The structural method places a strong emphasis on examining language in great detail in the study of language. This strategy, which is regarded as a classic method, looks at language products such words, sentences, sounds, morphemes, and vocabulary.
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