The discontinuous innovation is the type of innovation will consumer education be most important, perhaps requiring personal selling to gain product trial.
What is meant by consumer education?
This is the term that is used to refer to the training that the consumers of a product would be made to face that would help them in the making of decisions especially when it comes to the consumption of a particular product. This would help them to make the types of decisions that are informed.
Hence we can conclude that the discontinuous innovation is the type of innovation will consumer education be most important, perhaps requiring personal selling to gain product trial.
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