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Getting a feeling for new product ideas by developing cost estimates and sales forecasts is called Product screening. Idea screening is the process of assessing a  fresh product concepts at an early stage of development to make sure they fulfil both customer and corporate needs.

By concentrating on an idea with a higher chance of success, this crucial procedure lowers the risks connected with the development of new products. A crucial phase of developing a new product is idea screening. It's common for a new product idea to need to be screened before the development can move forward.

To learn more about screening, click here.

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