The segmentation technique where the product features appeal to certain groups is functional.
Companies utilize market segmentation as a method to divide up their potential clients into distinct groups. This makes it possible for the business to give the proper resources to each distinct segment, enabling more precise targeting across a range of marketing efforts.
The four primary categories of market segmentation are thought to be geographic, psychographic, behavioral, and demographic; however, there are many other tactics you can employ, as well as countless variants on the four primary types.
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