Frigidaire and whirlpool use selective distribution for appliances to cement relationships with wholesalers who will then market frigidaire and whirlpool over other brands.
This is further explained below.
Generally, Appliance manufacturers Frigidaire and Whirlpool utilize a strategy called selective distribution to strengthen their connections with distributors, so that the wholesalers would prioritize selling Frigidaire and Whirlpool products above those of competing brands.
In selective distribution, a manufacturer sells its wares to customers through a constrained number of retail locations in a specific region. One of the benefits of taking this strategy is that it enables the producer to select the outlets that are the most suitable or have the highest performance and then concentrate their efforts (such as training) on those outlets.
In conclusion, A marketing approach known as selective distribution centers on the practice of selling certain categories of goods via a hand-picked grouping of retailers, wholesalers, and/or resellers. This strategy is used by distributors as a means of striking a balance between intense and exclusive types of distribution.
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