A coca-cola ad that highlights the firm's growing use of recyclable materials and other investments in sustainability is an example of __________.

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27-07-2022
Business

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A coca-cola ad that highlights the firm's growing use of recyclable materials and other investments in sustainability is an example of __________.

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smecloudbird18 smecloudbird18 · Answer 1 · 2022-08-09T10:08:00+02:00

A coca- cola ad that highlights the firm's growing use of recyclable materials and other investments in sustainability is an example of institutional advertising.

Institutional advertising is described as promotional activities which are used to improve the reputation of brand, and also build a positive image of a brand, or in order to encourage the support of a specific brand or organization.

Institutional advertising is different from other forms of advertising as it is not used to sell a specific product or service.

Institutional advertising is used to promote the brand or organization itself so that a sense of trust or respect can be created. The goal of institutional advertising is just to get the viewers to know about the brand in a very positive way .

When institutional advertising is implemented, a target group is determined. For this a proper message and a proper method of communication is also required.

To know more about institutional advertising here:

https://brainly.com/question/15727939

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