The organizational unit that is responsible for the sale and distribution of goods and services is the sales organization.
A sales organization is that organization which is responsible for the sale and distribution of goods and services.
It represents the selling unit as a legal entity. sales organization is responsible for product guarantees and other rights to recourse.
The sales organization is a mechanism to realize objectives of the complete organization. Since the market conditions change, the sales organization also keeps on changing. It always accommodates the necessary environmental changes. This ensures survival as well as growth of the sales organizational unit as well as the complete organization.
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